Who We Are
At A Good Shampoo, we believe great hair care shouldn’t be confusing, overwhelming, or hidden behind marketing fluff. Our mission is simple: to cut through the noise and give you honest, expert-backed advice about shampoos, conditioners, treatments, and everything that touches your hair.
We’re not just another beauty site. We’re a team of dedicated hair experts, product testers, and writers who live and breathe hair care. Each of us brings a different kind of expertise, whether it’s cosmetic science, salon-tested experience, green beauty advocacy, or wellness-based coaching, so you get balanced, trustworthy advice every time you read our articles.
Our Mission
We’re here to make hair care easier, smarter, and more personal. Instead of vague promises and glossy ads, we focus on real solutions that work in everyday life.
Our mission is to:
Break down complex hair science into simple, easy-to-understand language.
Test and review products with honesty and transparency.
Help readers with real-world concerns like dryness, dandruff, frizz, breakage, scalp issues, and product overload.
Promote sustainable, safe, and healthy beauty choices that don’t compromise your hair, or the planet.
Our Story
Like many of our readers, we started out frustrated by endless product shelves and marketing claims that never delivered. We noticed that people with different hair types, straight, curly, processed, or natural, kept asking the same questions: Which shampoo is really good for me? What ingredients should I avoid? How do I repair my hair without wasting money?
That’s why agoodshampoo.com was born: to be your trusted guide in the noisy beauty world. Instead of guessing, we dive deep into ingredients, clinical research, brand transparency, and real-world results so you can make choices confidently.
Meet Our Authors
We don’t just write about hair, we live it, study it, and care deeply about helping people feel good about themselves.
Carolina Herrera – Cosmetics Specialist & Hair Analyst
Carolina specializes in damaged, bleached, or chemically treated hair. With a background in cosmetic chemistry and years of salon testing, she explains how ingredients like proteins, oils, and treatments really affect your strands. She focuses on repair-based solutions that actually work, guiding readers through recovery from breakage, over-processing, or post-color struggles.
Emily Turner – Hair Care Expert & Sustainability Advocate
Emily has over a decade of experience in the beauty industry and is passionate about eco-friendly living. She translates green beauty terms like “sulfate-free,” “cruelty-free,” and “biodegradable” into clear, practical advice. Her reviews help readers choose products that are good for their hair and gentle on the planet.
Marlena Stell – Beauty Educator & Hair Wellness Coach
Marlena is a coach at heart. She connects with readers who feel lost or overwhelmed by hair care. Through empowering advice, emotional support, and easy-to-follow routines, she helps people rebuild confidence in their hair. Her style is warm, reassuring, and deeply human.
Michael Chen – Hair Science Researcher & Product Analyst
Michael brings a scientific lens to hair care. With a background in cosmetic chemistry and product formulation, he explains the “why” behind what works. From pH balance to molecular ingredients, he makes complex science easy to understand for anyone who wants fact-based, no-nonsense guidance.
Together, we balance science, sustainability, emotional care, and real-world testing to cover hair care from every angle.
Our Values
Four simple values guide us:
Trust – Every review and guide is honest, unbiased, and tested.
Expertise – We back our advice with science, real experience, and research.
Care – We write with empathy, knowing hair struggles often tie to confidence and self-image.
Sustainability – We support safer choices for both your hair and the planet.
What Makes Us Different
Unlike other sites that just repeat product descriptions, we go beyond the label. Our difference lies in:
Ingredient Deep-Dives – We explain why each ingredient matters (or doesn’t).
Real Testing – We try products in real scenarios and give balanced reviews.
Multiple Expert Voices – With four different author personas, you get perspectives from science, wellness, salon experience, and eco-conscious beauty.
Reader-First Approach – We write for you, not brands. We prioritize clarity, simplicity, and honesty.
Who We Write For
Our audience is as diverse as hair itself. Most of our readers are young adults (16–35), but we welcome everyone, from teens just starting to care for their hair to adults looking for trustworthy advice.
We especially serve:
People struggling with dryness, dandruff, thinning, or scalp issues.
Those with bleached, colored, or processed hair who need repair solutions.
Beginners trying to understand hair products for the first time.
Eco-conscious consumers who care about sustainability.
Curious readers who want to understand the science behind healthy hair.
Achievements & Trust Signals
Backed by years of hands-on product testing and scientific knowledge.
Authors with real credentials in cosmetic chemistry, wellness coaching, and beauty reviewing.
Trusted by thousands of readers worldwide in the USA, UK, Canada, Australia, and beyond.
Content tailored for global accessibility with simple, clear English for all reading levels.
How We Work
Every article is researched with care. We:
Study ingredient lists using reliable databases like INCIdecoder and EWG.
Reference clinical studies from sources like PubMed or dermatological journals.
Test products ourselves or review real user experiences.
Share results openly, both the good and the bad.
A Personal Note
Hair is more than just strands, it’s tied to how we feel when we look in the mirror. We know the frustration of breakage, the embarrassment of dandruff, or the excitement of finding the one product that finally works. That’s why we care so much about giving you the right guidance.
Join Us on This Journey
We’d love for you to be part of our community. You can:
Explore our in-depth shampoo and conditioner reviews.
Read our hair care tips and treatment guides.
Subscribe to stay updated on new product breakdowns.
Follow us on social media for quick advice and updates.
Your healthiest, happiest hair starts here.